Design System

Inner.U is a life coaching product with an app and a live events platform. We led development of a design system which is distributed across Adobe, Sketch and Canva.

Working under the art direction of Inner.U's in-house artist, we developed a design system that unifies three products under one brand.

A suite of illustrations, commissioned from acclaimed artist Amber Vittoria were systemised and colorised, bringing vibrance and variety to the identity.

A dedicated brand website provides a single source of truth for all core branding assets with concise instructions to help content creators use them effectively.

Over 30 website content templates were designed to drive the engagement from digital communications to product sign-ups.

A suite of social content templates were made in Canva to enable a distributed team of content designers to create and post content whilst staying on-brand.

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