Bitkak
Bitkak is a crypto exchange for Cambodia. Working with a distributed team we led the design of a proof of concept brand and app.
Research
We carried out cultural and documented research to ensure relevance, practicality and individuality for the brand.
Brand
The Bitkak logo is a blossoming Lotus flower, a symbol of resilience and strength in Cambodian culture. Purple and green were chosen for their relevant associations.
UI/UX
The app is designed with a mix of conventional and inventive UX flows designed to make transactions quick to navigate.
Style Guide
A multilingual font, custom security patterns and color palettes are some of the foundational style elements.
