Echo is a podcast marketing app with a unique search engine that plots results onto a visual chart. We designed a first-concept brand and user experience which utilises a minimal and functional visual vocabulary.
The letters of the logo get incrementally wider and less solid so that the name visually spreads and fades out, like the sound of an echo.
The interface design is intentionally simple to introduce the concept of the visual search results and to maintain a fast and responsive user experience.
Messaging was developed to define the core pillars of the brand and further develop the brand expression.